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Windows 10 Mobile Windows Phone 8.1

Gartner has released its quarterly report on global smartphone sales for Q1 2022 and the information isn't particularly groovy for whatsoever of the major North American players. Apple tree, Microsoft, and BlackBerry all saw their market share pass up compared with the aforementioned period last year, but the news is specially bad for the latter 2 companies.

Apple tree and Samsung go on to concur the peak two spots in the overall telephone marketplace, with 14.8% and 23.2% of the market respectively, but both companies were off compared with 2022 — Apple'due south market share fell three.1 percentage points, while Samsung'southward dropped 0.9 percentage points. Huawei and Oppo were the big winners this past year; with Huawei picking up two.9 percent points of market share and Oppo moving from 2% of the market place in 2022 to 4.half-dozen% in 2022.

Lenovo, which had sharply increased its market place share in recent years, fell off the map entirely from 2022-2016, suffering a 33% turn down in smartphone shipments. Gartner research director Anshel Gupta writes: "Lenovo had some other challenging quarter with its worldwide smartphone sales declining 33 percent. Its smartphone sales roughshod past 75 percent in Greater People's republic of china, where it faced stiff competition from local brands. Lenovo is as well struggling to bring synergies with Motorola's device business, managing lower costs and overheads of the two brands."

BlackBerry Priv

The BlackBerry Priv was supposed to launch a revitalization of BlackBerry, but it hasn't played out that style yet.

Merely the news is specially bad for two companies in particular: Microsoft and BlackBerry. Both companies have bet on loftier-profile projects and devices to salve their smartphone businesses — Microsoft with Windows ten Mobile, and BlackBerry with devices similar its showtime Android phone, the BlackBerry Priv. Windows 10 Mobile is the well-reviewed platform that no one uses or bothers to create apps for, while the Priv is a pretty decent (if not extraordinary) phone that BlackBerry was hoping would reboot its entire telephone division and hardware sales. If Gartner's figures are remotely accurate, that merely hasn't happened. Now information technology'due south possible that the Priv only hasn't sold well enough to offset the total decline in BB's handset business organization, but there's not a lot of back up for that hypothesis at the moment.

Microsoft phone sales have fallen to 0.7% of the market, with an estimated 2.iv million devices sold last quarter, down from 2.5% and eight.2 million devices in the first quarter of 2022. BlackBerry shipped just 660,000 mobile phones and held 0.2% of the market, downwards from i.325 one thousand thousand and 0.4% of the market in 2022.

Information technology seems extremely unlikely that either Microsoft or BlackBerry can contrary this plunge and neither company seems especially interested in continuing to effort. BlackBerry has already fabricated racket about shifting away from hardware and pivoting to become a software company, while Microsoft has already announced it will sell its characteristic phone business organization to Foxconn for $350 1000000. While Microsoft has pledged to continue developing Windows x Mobile, but the company has reportedly shelved any plans to launch future Lumia devices and it isn't expected to accept a so-chosen Surface Phone in market until 2022. In theory, this could revitalize the Windows Phone market, but with collapsing market share it'south hard to meet why app developers would target the platform.